Email marketing services and its providers

Email marketing is a directly marketing a commercial message to a group of people using email. There are two types of email they are transactional email and direct email. Email marketing enriches business, targets specific keywords, cost effective and environmentally friendly. Any email communication can be called email marketing as it helps the build the trust of the customer in a company, product or brand recognition.

One impressive feature within this email marketing service is the ability to create, send and manage custom surveys. This is an excellent way of getting important feedback and it encourages two-way communication between you and the customers. Through efficient way of email, marketing you can retain your clients and target new markets. You can access campaigns from tablets and smartphones.

Email marketing service provider offers email marketing software and services. iContact is one of the email marketing service provider that allows you to easily create and track professional and effective email campaign. With every bulk of email marketing plan you release, you can add Facebook, Twitter and Google plus buttons that allow your loyal customers to share coupons and updates from your company. This is a great way to maintain your brand between the websites and email customers.